How does technological innovation actually happen? We were able to speak to Matt Ridley, who has literally written the (upcoming) book on this subject, How Innovation Works. Matt brings up fascinating points, such as whether or not innovation really relies on “great men” miraculously coming up with brilliant ideas, why we are often resistant to new technology, and how we can get out of our current innovation slump, a product of our cultural risk-aversion. And tune in to see where he places on the ranking of Most British People Ever (™).
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